In the last newsletter Top-10 Questions to Ask a Listing Agent (Part 1) we outlined the questions you should ask a prospective listing agent. In this newsletter we'll finish off the questions.
100% of buyers search for a home on the internet so having a comprehensive social media plan is really important. Our key social media platforms for advertising a home are currently; 1) Facebook, and 2) Instagram. We find the most impact coming from Facebook so this is where we concentrate our advertising. When I say advertising, it is not just a post with a picture of the home, the price and the address. Our advertising has a multipronged approach.
Not only do we post all of these on our Facebook MAPropertiesOnline page but we also create ad campaigns for each one of them where we can target potential buyers. All of this costs time and money and unless your agent is doing all of these they are NOT marketing your home. We know we are being successful with this because we often hear during an Open House comments like 'I saw a video of a dog showing us the home - I shared it with all of my friends', or 'I walked through this home online and wanted to come and see it in person', or 'wow, you had a lot of people here yesterday from your video of the open house'.
100% of buyers search for a home to buy online so it is critical that a listing agent has a comprehensive digital marketing plan and don't just rely on their real estate company to post information about the home, along with 1000's of other homes the company is promoting. This is most agents 'digital marketing plan' and, 'No, that is not a digital marketing plan' in our opinion!
Our digital marketing plan comprises many elements:
Real estate marketing in the last 5 years has moved solidly away from advertising in the local paper, or the daily paper like the Boston Globe, because buyers just don't look to newspapers when they are searching for a home. It is all online. But there is still a role for print media marketing which includes:
With a number of buyers agents in the team we have a constant supply of active buyers all looking to buy in the area. When a home is coming on the market which may suit our buyers we give them a heads-up that the home is coming on the market soon. Not only do we have a number of buyers we work with all the time, but the wider RE/MAX Leading Edge offices also have a large network of buyers and we provide a notification that your home is coming on to the market to our wider network also.
We have systematized our internal processes and every buyer who attends an Open House, and every buyer who has enquired about a home on the market, are all contained within our contact management database. We know the price range and the towns that these buyers are interested in, and these are all buyers who are ready to buy. As soon as we bring your home on the market we send a personalized email with all of your homes information to them. Things like the 3D tour link, the video, the website address, and information about the homes Open Houses are all in the personalized email that we send to these targeted, real buyers. When we hold an Open House for your home we email the buyers who attended with more information about your home so not only do we tell them about your home as soon as it comes on the market, we follow up with them once we've held the Open Houses on the weekend.
RE/MAX is the largest real estate company worldwide. It is a global brand so not only do we have access to the buyers countrywide, but we have visibility for your home worldwide with the largest buyer network in the world. This is not the case for many of the real estate companies around. Many are one-office brands, or Massachusetts brands, or USA brands. Very, very few are worldwide brands with access to the worldwide buyer pool that exists for homes in this area.
As is common these days, online reviews are incredibly helpful for consumers to find out information about all sorts of services whether it be restaurant reviews to contractor reviews to product reviews. Same goes for real estate agent reviews. You can glean a lot from reading the reviews of someone you are potentially thinking of hiring. The defacto 'store' of real estate agent related reviews are on Zillow. You open Zillow, go to Agent Finder, and under 'Looking for Pros' select Real Estate Agent and type in the name, or the location. Skip the agents who are 'Featured' - they paid to be at the top and it does not necessarily mean they are good agents. Ask the agent you are considering where you would find their reviews online - if they don't have any, or only a couple, then this should be a red flag to you that they are only relatively new to the business and you really shouldn't be trusting your most valuable asset in their hands! You can find our reviews on Zillow, and also on our website under 'About Us' - read what our prior clients have to say and then make your decision.
If you would like an estimate of what your home would sell for in today's market I would be more than happy to come by, have a look at your home, and then provide a CMA (comparative market analysis) which will provide you with an estimate of what your home should sell for, along with a marketing plan to get maximum exposure for your home.
If you'd like to chat more about the topic presented here, or the Real Estate market in general, then please call me on (617) 997 9145, or email me at Dani.Fleming@MAPropertiesOnline.com.